TERMS OF REFERENCE: COMMUNICATIONS AND WEB DESIGN CONSULTANT
BACKGROUND
The
ASEAN Foundation (AF) was established in December 1997 by ASEAN Foreign
Ministers in fulfilment of the decision of the ASEAN Leaders. It
is a non-profit ASEAN body under the ASEAN Charter and is mandated to
promote greater awareness of ASEAN and greater interaction among the
peoples of ASEAN, as well as their wider participation in ASEAN
activities.
JUSTIFICATION
In
2006, AF developed a communications strategy and its implementation to
support the main work of the organisation. It had the intention to
strengthen institutional sustainability by raising public awareness of
its work since
the competence of AF in resource mobilisation had to be matched by its
competence in public relations and communication.
Eight
years after the first communication strategy, it is timely to revise
and update the strategy in view of the ASEAN Community building process
2015.
In
the process, the ASEAN Foundation would like its website revamped to be
consisting with the branding guidelines from the ASEAN Secretariat.
GENERAL OBJECTIVE
The
main roles of the communications and web design consultant are to
oversee the revision of a communication strategy; develop AF’s
communication guidelines and guide/train staff members on how to write
human interest stories to be uploaded on the on AF’s website. At the
same time, the consultant is required to provide website development
services.
TASKS OF
THE CONSULTANT
- To review the communication strategy developed in 2006, suggest revision and update the strategy to include key messages (aligned with the ASEAN Communication Master Plan) as well as process and procedures on how to implement communication activities to ensure consistency in branding
- To train and coach staff members to focus on developing communication materials on human interest stories citing milestone achievements and results (one page material) to raise the profile of the ASEAN Foundation
- To support the writing of the communication materials, if necessary
- To guide staff members in taking high resolution picture bringing to life situations or issues being highlighted.
- To conceptualise and propose at least 3 different layout of how the ASEAN Foundation website will look like
- To provide technical design and development of the functionalities of the website. The conceptualisation and design of the ASEAN Foundation’s website will be done with regards to the ASEAN Secretariat’s guidelines on branding, consulting with staff members, collectively and individually to identify expectations and features of a re-designed website. The consultant will identify frequency of updates and responsibilities for management of the website and content updates.
EXPECTED RESULTS:
Communications strategy
- A revised communication strategy recommending a set of key messages to be promoted based on messages aligned with the ASEAN Communications Master Plan to be promoted among stakeholders e.g. donors, young people, civil society, private sector, academicians and the media as well as the strategy’s monitoring and evaluation mechanism
- Process and Procedure for communications based on ASEAN Secretariat’s guidelines on branding, corporate communication, etc
Human-Interest Stories
- Guidelines/template available to write human interest stories
- Stories on projects, copy-edited and ready to be uploaded on the web and publication
- At least three staff members able to produce human-interest stories
Website
- Several alternatives, for discussion among staff, of a revamped website for the ASEAN Foundation
- Preparation of a fully functional ppt version of how the web will look like (in terms of visitor’s use, hierarchy of the content, etc)
- Refinement of architecture and design following inputs from staff
- Preparation of “management/maintenance schedule”, discussed and approved by staff and management of the ASEAN Foundation
TIME FRAME
The duration of the consultancy is 6 months
REMUNERATION
A lump sum quotation is required including fees and other relevant expenses.
QUALIFICATIONS AND SKILLS
- The consultant(s) shall have had experience working in reputable media or communication companies with deep understanding about development cooperation in ASEAN
- The consultant(s) must have experience to undertake the assignment for similar not-for profit organisations
- The consultant(s) must have at least 5 years of proven experience in communication, website design and training
- The consultant(s) must have excellent verbal and written communication skills in English Language
APPLICATION PROCESS:
All interested applicants to send application, stating the assignment with the following documents to recruitment@aseanfoundation.org –
a) application letter, b) curriculum vitae of consultant or team of
consultants, c) sample websites with links and d)
financial proposal containing work plan specifying a total lump sum
amount (we only process the proposal that offers price and work plan)
DEADLINE FOR APPLICATION
Friday, 15 August 2014
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